SharkNinja unveils 25 new products at IFA 2024
SharkNinja, a global leader in home technology, is making a big impression at this year's IFA trade show in Berlin. The company, which has been successful in the EMEA region over the past year, launched as many as 25 new products under its Shark and Ninja brands. Products include everything from advanced coffee machines to robot vacuum cleaners.
Expansion in EMEA and new product categories
SharkNinja continues to expand in the EMEA region with the goal of strengthening its presence and broadening its product range. One of the biggest novelties at IFA 2024 was the company's entry into the market of espresso and coffee machines in Europe with the Ninja Luxe Café series. This series offers barista quality for home use, precise temperature and pressure adjustment etc.
SharkNinja also showcased new solutions in the vacuum cleaner category with its Power Detect series. The products are equipped with sensors that optimize cleaning performance by analyzing debris and floor types in real time. Models such as the Power Detect Upright and the Power Detect Cordless Stick are among the novelties in this segment.
Products in Cooking and Beverage
For kitchen enthusiasts, SharkNinja is expanding its range with several new products, including the Ninja Foodi 8-in-1 PossibleCooker, a multicooker with a range of functions to make cooking easier. For coffee lovers, the company presented Ninja Sip Perfect, a travel mug that quickly cools hot drinks to the right temperature.
Another high-profile launch is the Ninja Slushi Frozen Drink Maker, a machine that allows you to easily create slushies at home, a follow-up to the popular Ninja CreaMi. The company also unveiled the Ninja Blast Max Portable Power Pro, a portable blender with multiple programs for creating smoothies and crushing ice.
Strong ambitions ahead
With its new launches at IFA 2024, SharkNinja clearly demonstrates its ambitions to expand its presence in the EMEA region and meet consumer demand for innovative household products. Tom Brown, Head of SharkNinja EMEA, expressed great enthusiasm about the company's growth and the potential of the new products to improve everyday life for consumers.
For more information on the products and their availability, please visit SharkNinja's official websites:
